CHARTER >

A commitment to
using AI responsibly.

Ten public commitments to govern your use of AI.

WHERE TO BEGIN

Signing the Charter is how you join.

The Charter is a public and ongoing commitment to responsible AI use, made on behalf of your business. Signing the Charter makes you a member of ASSUR.AI. Your membership and current status are then shown on the Trust Register.

WHAT YOU COMMIT TO

The ASSUR.AI Charter

  1. 01

    Statement of Intent

    We join ASSUR.AI as a matter of organisational principle. Our commitment to responsible AI is not a compliance exercise or a reputational gesture. We will seek to embed these commitments into how our organisation actually operates, and we will hold ourselves accountable for doing so.

  2. 02

    Governance and Accountability

    We will maintain clear and documented accountability for AI use across our organisation. A named individual at senior level will carry responsibility for AI governance. We will ensure that accountability is not diffused to the point of being meaningless, and that our people understand the limits of their authority when deploying or relying on AI systems.

  3. 03

    AI System Lifecycle

    We will exercise appropriate care in the selection, deployment, ongoing monitoring, and retirement of AI systems. We will not deploy AI systems whose risks we have not assessed, and we will not continue to operate systems whose risks have materially changed without reassessing them. We will maintain records sufficient to support accountability and audit.

  4. 04

    Transparency

    We will be transparent about our use of AI in ways that are meaningful to those affected by it — whether clients, employees, or the public. We will not misrepresent the role of AI in our products, services, or decisions. Where disclosure is required by law or regulation, we will meet that obligation as a minimum; where good practice requires more, we will aspire to it.

  5. 05

    Fairness and Non-Discrimination

    We will take active steps to identify and address unfair bias in the AI systems we deploy. We recognise that bias can arise from data, model design, deployment context, and human oversight failure. We will not knowingly deploy systems that treat people unfairly on protected characteristics, and we will monitor for such outcomes on an ongoing basis.

  6. 06

    Data Governance and Privacy

    We will handle data used in or produced by AI systems with rigour proportionate to its sensitivity. We will comply with applicable data protection law. We will not use personal data in AI systems for purposes that individuals have not consented to or that would reasonably cause them harm. We will maintain appropriate records of data use in AI contexts.

  7. 07

    Security and Robustness

    We will maintain security controls appropriate to the risk profile of our AI systems and the data they process. We will consider the resilience of those systems to adversarial input, manipulation, and misuse. Where AI systems interface with sensitive data or consequential decisions, we will apply heightened care.

  8. 08

    Operational Risk and Human Oversight

    We will manage AI-related risk as part of our broader operational risk framework. We will maintain meaningful human oversight of AI systems whose outputs inform consequential decisions — about individuals, significant transactions, or critical operations. We will not substitute AI judgment for human accountability in contexts where such accountability is legally, professionally, or ethically required.

  9. 09

    Legal and Regulatory Compliance

    We will meet our legal and regulatory obligations in relation to AI, including applicable sectoral requirements. We will monitor the evolving regulatory landscape and take reasonable steps to maintain compliance as requirements develop. Where legal obligations in any jurisdiction conflict with these commitments, we will comply with the legal obligation and will record and report the conflict to ASSUR.AI.

  10. 10

    Cooperation and Scheme Integrity

    We will engage with ASSUR.AI and the ASSUR.AI scheme in good faith. We will not misrepresent our membership status or badge level. We will notify ASSUR.AI promptly of any material change to our organisation that affects our membership status or the accuracy of our register entry. We will support the credibility and integrity of the scheme by upholding these commitments in practice, not merely in declaration.

Find out more

WHAT WE COMMIT TO

Our commitments to members.

  • Your entry, kept accurate

    Your membership and current status are kept up to date on the Trust Register.

  • Your badge, maintained

    Issued when you become Committed, refreshed each year and linked to your Trust Register entry.

  • The same criteria for everyone

    Every business is assessed against the same published requirements, with a route to challenge a decision.

  • A scheme run in the open

    We give notice before material changes and involve founding members as the scheme develops.

What ASSUR.AI undertakes

Make it public.

Sign the charter