A PUBLIC TRUSTMARK FOR BUSINESSES
Responsible AI, made provable.
Join ASSUR.AI for training, practical resources and guidance for your firm. Membership includes assessment towards an earned Trustmark clients can check.
WHAT WE OFFER
ASSUR.AI membership
Your journey towards responsible AI
Build your practices
Access training, guidance and resources to establish responsible AI practices within your business.
Earn the Trustmark
Demonstrate your responsible AI practices through independent assessment and earn a verifiable ASSUR.AI Trustmark.
THE PRESSURE IS HERE
Why AI assurance matters.
Clients, insurers and regulators are already asking businesses how they use AI. Saying you use AI responsibly is one thing. Proving that responsibility is governed, documented and checked is another.
Clients
Expect clearer answers about how AI is used in their work.
Insurers
Want to understand how AI-related risks are governed.
Regulators
Are setting clearer expectations around accountability and oversight.
Give clients a clear place to check.
When clients ask how you use AI, point them to your Assessed Trustmark and public record. It shows that your evidence has met the ASSUR.AI Standard.
Check a Trustmark
HOW IT WORKS
One path.
Your pace.
Start where you are and move up when you are ready. Commit to responsible AI, train your team and evidence your progress. The Trustmark is what you work towards.
Commit & learn
Sign the Charter and complete our training to build your team’s understanding.
Gather evidence
Show how your business manages AI, supported by policies and practical records.
Get assessed
Receive an independent review and clear feedback on any gaps to address.
Earn the Trustmark*
Meet the criteria to become Assessed and display your Trustmark.
*Trustmark is awarded only after a successful assessment.
The Trustmark explainedONGOING MEMBERSHIP
Support that continues as your business develops.
Useful resources
Access practical guidance and updated resources for your day-to-day AI use.
Learning for your people
Build understanding through the training included in membership.
Help with your next step
Ask preparation questions and understand what evidence to provide.
Recognition to maintain
Keep your earned Trustmark current through active membership and annual confirmation.
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